FOR IMMEDIATE RELEASE

CONTACT:
Grant Marek
Formula
(310) 578-7050
marek@formulapr.com

EASTON DEBUTS NEXT GENERATION SYNERGY HOCKEY STICK
Synergy SE16 Provides Ultimate Feel, Control, Power Thanks to Easton’s Patented, Industry-First Focus Weight TechnologyTM

VAN NUYS, Calif. – Easton Hockey, the designer and manufacturer of the No. 1 stick in the NHL, knows the pros’ stick preferences like the back of its hand. Thus, control, power and feel – all crucial elements when it comes to stick build – are at the helm of the just-introduced Easton Synergy SE16 stick.

The revolutionary new stick combines the same proven construction of the renowned Synergy Elite line with Easton’s patented, industry-first Focus Weight TechnologyTM to create a next generation Synergy stick unmatched on the ice.

“We’ve found a recurring theme among NHL players when it comes to stick design – they’re disappointed in the lack of balance in today’s sticks,” said Ned Goldsmith, vice president of Easton Hockey. “Therefore, our R&D team set out to find a way to shave off weight in the shaft while maintaining the same light feel and incredible control. We redistributed the concentrated weight in the blade’s impact zone to create an unmatched feel while keeping the stick at the exact same weight as our Synergy Elite line. The goals for the SE16 model – to make it easy to control, balanced and powerful, were accomplished thanks to state-of-the-art technology that only Easton can provide.”

Easton’s Focus Weight Technology uses a concentrated weight strategically placed in the blade’s impact zone to keep the puck on the blade, and in the shaft to counter-balance the stick and give added control. For the ultimate in power, Easton’s impressive Synergy construction is combined with its compression molded process to yield one of the most powerful shots in the game.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at marek@formulapr.com.

About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.