FOR IMMEDIATE RELEASE

CONTACT:
Logan Dianella
Formula
(310) 578-7050
dianella@formulapr.com

EASTON HOCKEY DOMINATES FIRST HALF OF NHL SEASON; 2007 NHL ALL-STAR GAME
Daniel Briere Named All-Star Game MVP; Zach Parise Named YoungStars Game MVP

VAN NUYS, Calif. (January 26, 2007) – Easton Hockey, makers of the #1 stick and glove in the NHL, flexed their muscle at the 2007 NHL All-Star Game in the American Airlines Center in Dallas. Easton had 11 all-stars in this year’s game including Dany Heatley, Joe Sakic, Nik Lidstrom, and 2007 all-star game MVP Daniel Briere, again proving that Easton is hockey’s premier brand, according to Ned Goldsmith, vice president of Easton Hockey.

Using Easton’s all-new Synergy Elite stick and S15 Stealth skates, Briere tallied the game’s first goal and added four assists, earning him game MVP honors. Brian Rolston made his presence felt with two goals and two assists. Heatley (one goal, two assists) and Martin St. Louis (one goal), who lead the NHL in goal scoring at the break with 30 each, also played exceptionally well for the Eastern Conference squad.

Sakic had a record setting evening. His four assists, which led the Western Conference to the wide open 12-9 victory, gave him a record 16 career all-star assists. His 22 career all-star points moves him to third place all time.

Zach Parise of the New Jersey Devils was explosive in the YoungStars game. He led the East team to a 9-8 victory with two goals and four assists. Parise’s performance earned him YoungStars MVP.

“At the midpoint of the season 23 of the top 50 goal scorers in the league use Easton sticks. Winning starts with scoring and this shows that Easton sticks are scoring by far the most goals of any brand,” Goldsmith said. “The 23 Easton scorers in the top 50 is the same total as the next four brands combined. To go along with the number of goals scored, Easton players score when it matters. Easton players have netted an amazing 82 game winning goals which is two more than the next four brands combined.”

Easton Hockey is excited to release exceptional new products in 2007 including the Stealth S15 skate, Synergy Elite stick, S11 gloves and a complete line of Synergy Performance Series apparel. All gear is currently being used by Easton’s NHL roster and will be launched in March of 2007.

To receive more information or schedule an interview, please contact Formula at 310-578-7050.

About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.