Kevlar wrapped S19 features multi-core design for improved puck control, accuracy.

VAN NUYS, Calif. (October 26, 2009) – Easton Hockey, the designer and manufacturer of the No. 1 stick in the NHL, today announced the launch of its Stealth S19 stick. Re-engineered for a stiffer flex profile throughout the taper area to provide a lightning quick release, the S19 is a pro-style stick that features an enhanced feel for the puck thanks to a new blade design.

The S19 blade features a multi-core design with an upper portion featuring a structural core and a lower portion utilizing a solid core designed for dampening. The design improves the feel, puck control and shot accuracy.

“We sent Dan Cleary a couple prototypes before the 2009 postseason – he never went back, scored nine goals, had six assists, really one of the best postseasons of his career,” said Ned Goldsmith, Senior Vice President of Easton Hockey. “Zach Parise had a career year with the S17, and after a couples skates with the S19 he’s starting the 2009-2010 season with it. There’s a hundred other stories like it – from top to bottom, this stick will start blanketing NHL locker rooms.”

Like Easton’s S17—the No. 1 stick in the NHL in 2009—the S19 features a Kevlar®-wrapped, compression-molded shaft for maximum durability, power and feel, plus Easton’s patented TORX™ technology for increased torsional strength and rigidity to the blade.

The S19 stick is currently available at major sporting goods retailers.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at kovacs@formulapr.com. Follow Easton Hockey on Twitter: @Easton_Hockey.

About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.

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CONTACT:
Matt Kovacs
Formula
(310) 578-7050
kovacs@formulapr.com